Layer 05 — Visibility

Be found by people, by AI, and by the agents they send

Search changed. Customers still Google you, but more of them now ask an AI who to call — and soon they’ll let an AI book it.

Audit my stack

The problem

Your business information lives in dozens of places: your website, map listings, directories, review sites. When those disagree, search engines trust you less and AI answer engines skip you entirely, because they only repeat facts they can verify. And when someone asks an AI assistant to “book a furnace tune-up for Thursday,” it needs a way to actually do that. Most small-business websites give it nothing to work with.

What we do

Human search

Service pages and town pages written for the jobs people actually search for, fast to load, with the structured data search engines read.

Maps and listings

Business profile, map listings and key directories made accurate and consistent — name, address, phone, hours, services, service area.

AI answer engines

Clear, quotable facts about your services, service area, credentials and pricing approach, in formats AI answer engines read: structured data, llms.txt, and plain pages that answer real questions.

Agent readiness

A machine-readable list of what you do and where, and a booking path an AI agent can complete — tied to your real schedule through the layers below.

What you get

  • A visibility baseline: where you show up today in search, maps and AI answers
  • Corrected, consistent business information across listings
  • Structured data on every service page
  • An llms.txt and AI-crawler-friendly robots file
  • A booking endpoint an AI agent can use, when your stack is ready for it

How pricing works

MOST CONTRACTORS

Monthly plan

From $497/mo

Website, AI receptionist, follow-up automations, CRM and reporting run for you as one monthly service. Month-to-month, 30-day guarantee.

See the plans
ALREADY HAVE A STACK

Standalone build

$3,000 setup

Discoverability work is quoted as a fixed setup price after the audit. Ongoing monitoring and content updates can be added to your monthly plan. Final price confirmed in your audit strategy. Monitoring and fixes after launch: $750/mo, cancel with 30 days’ notice.

NOT SURE YET

Stack Audit

Free

Five business days. You get the map, the gap list, the dollar cost of each gap, and a written strategy for fixing them. No obligation.

Audit my stack

Questions owners ask

Is this just SEO?

Search is part of it. The difference is that we tie it to the layers below: when you show up, the call is answered, the job is booked and the source is tracked. Rankings that don’t turn into booked jobs aren’t the goal.

How do AI answer engines decide who to recommend?

They favor businesses with consistent information across many sources, clear facts on their own site, and plenty of recent reviews. We work on all three.

What is “agent readiness”?

AI assistants are starting to take actions for people, like booking appointments. Agent readiness means your services, area and availability are published in a format they can read, with a way to book that doesn’t require a human on the phone.

How long until I see results?

Listing fixes and structured data can show up in weeks. Competitive search terms take months. We report what changed each month so you can judge for yourself.

Do you guarantee rankings?

No, and be careful of anyone who does. We guarantee the work gets done and measured.

Find out what your stack is costing you.

The Operations Stack Audit maps every tool you pay for, every place someone retypes data, and what each gap costs per year — then hands you a detailed strategy to fix it. Free. Five business days.

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